Hi, I’m Alicia Smith.
Founder of Kindsoul
I built Kindsoul because of a conversation I kept having with my friends. We were all watching the same thing happen to our parents. The ones who lost their spouse of fifty years. The ones who lost their license, their independence, and slowly, their sense of who they are.
I saw it happen with my own mother in law. She lost her husband of 56 years and has an aide come for light housekeeping and meal prep. What I witnessed during a visit broke my heart. The aide would arrive, talk about the weather, hand her a puzzle she had already done seventeen times, and disappear into the kitchen to scroll social media for the rest of the visit. My mother in law would call out from the living room asking what they were doing and get a one word answer back. She could hear the aide say, "Wow, only one more hour.” Counting down every 15 minutes. The person she was paying money to spend time with her could not wait to leave.
My mother in law knitted, cooked, sewed, was never without a book, and volunteered at her church, local hospital, and library. She had a full, rich, generous life. And now she was being treated like she had nothing left to offer. She could not leave. She ate what was put in front of her. Her world had shrunk to a TV screen and whatever she could find to read. This is no way to live.
I kept hearing the same story from friends, from strangers, from families everywhere. Parents who were once the heartbeat of their family, suddenly sitting alone in a quiet house. No one telling them how good dinner tastes anymore or how beautiful their garden is as they walked by. No one marveling at what they built or knew or created. Their world reduced to doctor appointments and a logistics chain of who is driving Mom this week and who is picking up Dad's groceries.
Their adult children are exhausted, stretched thin between their own families and careers, and drowning in a guilt they should never have to carry. They are not failing their parents. They are just doing it alone in a system that was never designed to truly care.
I spent over thirty years in operations leadership building teams, strengthening systems, and creating environments people could rely on. My criminal justice background in security and background investigations shaped how I think about trust and safety. My time volunteering in elder care facilities showed me how much it means to an older adult when someone shows up not just to clean the house, but to truly connect with the person sitting right in front of them.
Kindsoul was built from all of it. The professional experience, the personal heartbreak, and the deep conviction that older adults deserve so much better than what the current system offers them.
We built Kindsoul to fill a gap, not a bank account. If the lives of the seniors we serve are richer, fuller, and more connected because of what we do, that is everything.
When a senior rediscovers a passion they thought was behind them or explores something new, something remarkable happens. Cognitive function improves. The anxiety and depression that comes with isolation begins to lift. Confidence returns. Purpose returns.
They feel like themselves again.
If you are reading this because you are watching someone you love fade inside a system that was never built for them, I want you to know that I see you and that I built Kindsoul for you too.